WELCOME

I’m Katie, a designer based in New York specializing in Retail Design. I have a degree in Architecture from the University of Virginia and have spent the past 15+ years working in house for storied brands such as Louis Vuitton and Diane von Furstenberg designing and building their store networks.

in 2017 I founded the Store Development department at Alexander Wang and lead the design of new concepts for retail, outlet and pop up locations, expanding the store network for 7 years.

retouch_6.jpg
ALEXANDER_WANG_MIAMI_MDD_0064-Enhanced-NR-Edit_4K.jpg
4.jpg
alexanderwang tianjin-2 (1).jpg
4.jpg

My consultancy, Analog launched earlier this year and is aimed at bringing the commercial strategy, high end design and resources to brands at all stages.

Wood.2.jpg
Wood.10.jpg
Wood.11.jpg
Wood.3.jpg

“THERE AREN’T ENOUGH PEOPLE OUT THERE THAT ARE WORRIED ABOUT OLD BUILDINGS.” - TANYA, THE WHITE LOTUS

Like many during these covid years, I’ve found myself taking on some exciting personal residential projects and wanted to find a creative way to share the process and work that goes into it. Thus, #notforconstruction, the blog, was born. Knowing ‘just enough to be dangerous’ this is my first foray into residential design, detailing, materials and layouts. Follow along here and on social for updates!